People today are more health-conscious than ever before. A recent report by consumer research giant Nielsen stated “Health and wellness is THE single most powerful consumer force of 2021 and beyond.” People today are more intentional about spending time and money on things that positively impact their well-being. Membership clubs are no exception. Clubs should […]
Priming your guests for an event is a valuable and often overlooked step to hosting impactful gatherings. In the book, The Art of Gathering, author Priya Parker points out that “Before your event starts, it has begun. Your gathering begins at the moment your guests first learn of it.” Through marketing, guests may learn of […]
Many club leaders can remember a time when having a website was uncommon among private clubs. Today, most clubs have websites, and many are also utilizing this website to provide a private members-only web portal. The most technologically progressive clubs will also offer mobile applications to their membership. But clubs vary widely in what members […]
As the Covid-19 pandemic continues to improve in the US, people want to get together again. It’s a perfect time for club leaders to take a fresh look at their events. The book The Art of Gathering: Why We Gather and Why It Matters, is food for thought for any club leader. The book […]
Clubs are experiencing a state of transition, and not just because of COVID-19. Yes, clubs have seen a resurgence in golf rounds played since the beginning of COVID, and a slight uptick in new memberships, as potential new members seek out experiences away from congested metropolitan cities while still yearning for social engagement that enriches their lives. Clubs can provide a secure space for members and a […]
With the Covid-19 pandemic showing no immediate signs of slowing down, many people are willing to take additional precautions and return to their daily lives. In addition to routinely wearing masks and using hand sanitizer, people are also embracing technologies that help keep the process safer and make things more convenient as well. Some of these technologies have existed for many years and are only now becoming commonplace due to the pandemic. One example is scanning a […]
Mobile ordering had been on the rise leading into 2020, but Statista had no idea what was about to hit the world when conducting their analysis in 2019. They estimated by the end of 2021, 73% of ecommerce ordering would take place from a mobile device. This growth has likely accelerated due to the state of the world these past several months. […]
What exactly is a Beacon? A beacon is a device that uses Bluetooth technology to transmit a signal to an enabled device, often an app on a smart phone. Once the connection has been made between the beacon and an app on a user's smart phone, the app will respond based on its design and programming. For example, entering the range of a beacon can prompt the users' phone with a push notification with whatever the app is designed to prompt for that beacon. How does this […]
Whether or not to require members to present a physical member card for services is somewhat controversial. Issuing member cards has become a standard process at most, if not all, clubs. Yet clubs vary widely on how strictly they require physical member cards to be present. Prior to the pandemic, many clubs preferred the physical card to be present to avoid mistakes inherent in verbally providing […]
Recruiting international employees has become a mainstay for the hospitality industry, allowing for flexible hiring of seasonal workers who can provide a cosmopolitan level of diversity in service to members and guests. In years past, some clubs would even plan annual recruiting trips overseas to fill their seasonal worker pipeline. But things look very different […]
